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| LEADER |
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| 001 |
UCV3894 |
| 003 |
CL-VaPUC |
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| 082 |
0 |
4 |
|a 658.8
|b KOT
|2 21
|
| 100 |
|
|
|a Kotler, Philip
|e author
|9 578348
|
| 245 |
1 |
0 |
|a Dirección de mercadotecnia: análisis, planeación y control
|
| 250 |
|
|
|a 4a. ed
|
| 300 |
|
|
|a 867 p
|
| 942 |
|
|
|c BK
|
| 945 |
|
|
|d 19880405 00:00:00
|a mfernand
|
| 260 |
|
|
|a Ciudad de México
|b Diana
|c 1987
|
| 650 |
|
0 |
|a Administración de ventas
|9 260055
|
| 650 |
|
0 |
|a Comercialización
|9 259326
|
| 650 |
|
0 |
|a Marketing
|9 259324
|
| 583 |
|
|
|a last modification
|c 19880405 00:00:00
|k Rodrigo Vera
|
| 999 |
|
|
|c 211002
|d 211000
|
| 952 |
|
|
|0 0
|1 0
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|6 658_800000000000000_KOT_1987
|7 0
|8 A
|9 188240
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|b BIBING
|d 2019-11-14
|i 2557991
|o 658.8 KOT 1987
|p 2557991
|r 2025-01-20
|w 2019-11-14
|y BK
|k TRA
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_KOT_1987
|7 0
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|9 188243
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|b BIBING
|d 2019-11-14
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|p 169359K
|r 2025-01-20
|w 2019-11-14
|y BK
|k TRA
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