Cita APA (7th ed.)

Stanton, W. J. (1980). Fundamentos de marketing (2a. ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Stanton, William J. Fundamentos De Marketing. 2a. ed. Ciudad de México: McGraw-Hill, 1980.

Cita MLA (9th ed.)

Stanton, William J. Fundamentos De Marketing. 2a. ed. McGraw-Hill, 1980.