APA (7th ed.) Citation

Parasuraman, A. (1991). Marketing research (2a. ed.). Addison-Wesley.

Chicago Style (17th ed.) Citation

Parasuraman, A. Marketing Research. 2a. ed. Reading: Addison-Wesley, 1991.

MLA (9th ed.) Citation

Parasuraman, A. Marketing Research. 2a. ed. Addison-Wesley, 1991.