McCann, J. M., & Gallagher, J. P. (1990). Expert systems for scanner data environments: The marketing workbench laboratory experience. Kluwer.
Citação norma ChicagoMcCann, John M., and John P. Gallagher. Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience. Boston: Kluwer, 1990.
Citação norma MLAMcCann, John M., and John P. Gallagher. Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience. Kluwer, 1990.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.