APA (7th ed.) Citation

Lipson, H. A., & Darling, J. R. (1974). Marketing fundamentals: Text and cases. Robert E. Krieger Publishing.

Chicago Style (17th ed.) Citation

Lipson, Harry Aaron, and John R. Darling. Marketing Fundamentals: Text and Cases. Huntington: Robert E. Krieger Publishing, 1974.

MLA (9th ed.) Citation

Lipson, Harry Aaron, and John R. Darling. Marketing Fundamentals: Text and Cases. Robert E. Krieger Publishing, 1974.