Cita APA (7th ed.)

Jain, S. C. (1985). Marketing planning and strategy (2a. ed.). South-Western Pub.

Cita Chicago (17th ed.)

Jain, Subhash C. Marketing Planning and Strategy. 2a. ed. Cincinnati: South-Western Pub, 1985.

Cita MLA (9th ed.)

Jain, Subhash C. Marketing Planning and Strategy. 2a. ed. South-Western Pub, 1985.