APA (7th ed.) Citation

Jain, S. C. (1985). Marketing planning and strategy (2a. ed.). South-Western Pub.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy. 2a. ed. Cincinnati: South-Western Pub, 1985.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning and Strategy. 2a. ed. South-Western Pub, 1985.