Citazione Stile APA (7a Edizione)

Jain, S. C. (1985). Marketing planning and strategy (2a. ed.). South-Western Pub.

Citazione stile Chigago Style (17a edizione)

Jain, Subhash C. Marketing Planning and Strategy. 2a. ed. Cincinnati: South-Western Pub, 1985.

Citatione MLA (9a ed.)

Jain, Subhash C. Marketing Planning and Strategy. 2a. ed. South-Western Pub, 1985.