Marketing de servicios: conceptos y estrategias

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Bibliographic Details
Main Authors:	Cobra, Marcos Henrique Nogueira (Author), Zwarg, Flavio Arnaldo (Author)
Format:	Book
Language:	Spanish
Published:	Bogotá McGraw-Hill 1991
Edition:	1a. ed
Subjects:	Marketing Planificación estratégica Segmentación del mercado Servicio al cliente Comunicación empresarial
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