Cita APA (7th ed.)

Matthews, J. B., Bruzzell, R. D., & Levitt, T. (1980). Marketing (4a. ed.). Hispano Europea.

Cita Chicago (17th ed.)

Matthews, John Bowers, Robert D. Bruzzell, i Theodore Levitt. Marketing. 4a. ed. Barcelona: Hispano Europea, 1980.

Cita MLA (9th ed.)

Matthews, John Bowers, et al. Marketing. 4a. ed. Hispano Europea, 1980.