Citazione Stile APA (7a Edizione)

McCarthy, E. J., & Brogowicz, A. A. (1982). Essentials of marketing. Richard D. Irwin.

Citazione stile Chigago Style (17a edizione)

McCarthy, E. Jerome, e Andrew A. Brogowicz. Essentials of Marketing. Homewood: Richard D. Irwin, 1982.

Citatione MLA (9a ed.)

McCarthy, E. Jerome, e Andrew A. Brogowicz. Essentials of Marketing. Richard D. Irwin, 1982.