Cita APA (7th ed.)

McCarthy, E. J., & Brogowicz, A. A. (1982). Essentials of marketing. Richard D. Irwin.

Cita Chicago (17th ed.)

McCarthy, E. Jerome, i Andrew A. Brogowicz. Essentials of Marketing. Homewood: Richard D. Irwin, 1982.

Cita MLA (9th ed.)

McCarthy, E. Jerome, i Andrew A. Brogowicz. Essentials of Marketing. Richard D. Irwin, 1982.