APA (7th ed.) Citation

McCarthy, E. J., & Brogowicz, A. A. (1982). Essentials of marketing. Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and Andrew A. Brogowicz. Essentials of Marketing. Homewood: Richard D. Irwin, 1982.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and Andrew A. Brogowicz. Essentials of Marketing. Richard D. Irwin, 1982.