Servuccion: el marketing de servicios
Saved in:
| Main Authors: | Eiglier, Pierre (Author), Langeard, Eric (Author) |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid
McGraw-Hill
1989
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
Marketing y clientes: cómo conseguirlos retenerlos y crecer con su recomendación
by: Ascher, Mario
Published: (2012)
by: Ascher, Mario
Published: (2012)
Marketing de servicios: conceptos y estrategias
by: Cobra, Marcos Henrique Nogueira, et al.
Published: (1991)
by: Cobra, Marcos Henrique Nogueira, et al.
Published: (1991)
Marketing de servicios: conceptos y estrategias
by: Cobra, Marcos Henrique Nogueira
Published: (1992)
by: Cobra, Marcos Henrique Nogueira
Published: (1992)
Principios de marketing
by: Kotler, Philip, et al.
Published: (2008)
by: Kotler, Philip, et al.
Published: (2008)
Marketing
by: Kotler, Philip, et al.
Published: (2004)
by: Kotler, Philip, et al.
Published: (2004)
Servicio al cliente
by: Rokes, Beverly
Published: (2003)
by: Rokes, Beverly
Published: (2003)
Business Process Mapping Workbook: Improving customer satisfaction
by: Jacka, J. Mike, et al.
Published: (2009)
by: Jacka, J. Mike, et al.
Published: (2009)
Business process mapping: improving customer satisfaction
by: Jacka, J. Mike, et al.
Published: (2002)
by: Jacka, J. Mike, et al.
Published: (2002)
Marketing de fidelización: estrategias para construir e incrementar la rentabilidad del cliente a largo plazo
by: Simonato, Fernando R
Published: (2009)
by: Simonato, Fernando R
Published: (2009)
E-commerce
by: Fellenstein, Craig, et al.
Published: (2000)
by: Fellenstein, Craig, et al.
Published: (2000)
Principios de marketing.
by: Kotler, Philip
Published: (2018)
by: Kotler, Philip
Published: (2018)
Cómo medir la satisfacción del cliente
by: Gerson, Richard F
Published: (1994)
by: Gerson, Richard F
Published: (1994)
Marketing de servicios
by: Zeithaml, Valarie A, et al.
Published: (2009)
by: Zeithaml, Valarie A, et al.
Published: (2009)
Manual de servicio y atención al cliente
by: Ríos Nouveau, Rodrigo
Published: (2009)
by: Ríos Nouveau, Rodrigo
Published: (2009)
Marketing en las empresas de servicios: compita mediante la calidad
by: Berry, Leonard L
Published: (1993)
by: Berry, Leonard L
Published: (1993)
Marketing estratégico
by: Lambin, Jean-Jacques
Published: (1995)
by: Lambin, Jean-Jacques
Published: (1995)
Uno por uno: el marketing del siglo XXI
by: Peppers, Don, et al.
Published: (2000)
by: Peppers, Don, et al.
Published: (2000)
Uno por uno: herramientas para poner en práctica su plan de marketing
by: Peppers, Don, et al.
Published: (2000)
by: Peppers, Don, et al.
Published: (2000)
Administración de producción y operaciones: manufactura y servicios
by: Chase, Richard B, et al.
Published: (2000)
by: Chase, Richard B, et al.
Published: (2000)
Administración de ventas
by: Johnston, Mark W, et al.
Published: (2009)
by: Johnston, Mark W, et al.
Published: (2009)
Personalización: más allá del CRM y el marketing relacional
by: Gónzalez Recuenco, Javier, et al.
Published: (2004)
by: Gónzalez Recuenco, Javier, et al.
Published: (2004)
Marketing en el punto de venta
by: Escrivá Monzó, Joan, et al.
Published: (2000)
by: Escrivá Monzó, Joan, et al.
Published: (2000)
Marketing de servicios: personal, tecnología y estrategia
by: Lovelock, Christopher H., et al.
Published: (2009)
by: Lovelock, Christopher H., et al.
Published: (2009)
Marketing de servicios: un enfoque de integración del cliente a la empresa
by: Zeithaml, Valarie A, et al.
Published: (2002)
by: Zeithaml, Valarie A, et al.
Published: (2002)
Marketing en el fitness: gestión de servicios deportivos. Fidelizar y captar nuevos clientes
by: Ferrand, Alain Claude, et al.
Published: (2012)
by: Ferrand, Alain Claude, et al.
Published: (2012)
Estreche las relaciones con los clientes que cuentan, nuevos retos en la atención al cliente
by: Cram, Tony
Published: (2003)
by: Cram, Tony
Published: (2003)
Como mercadear sus servicios: guía para profesionales y pequeños empresarios
by: Putman, Anthony O
Published: (1991)
by: Putman, Anthony O
Published: (1991)
Administración de ventas
by: Johnston, Mark W, et al.
Published: (2004)
by: Johnston, Mark W, et al.
Published: (2004)
Manual de AMA -American Marketing Association- para la satisfacción del cliente
by: Dutka, Alan
Published: (1998)
by: Dutka, Alan
Published: (1998)
Servicio y dedicación al cliente: respuesta al mayor reto empresarial de los años 90
by: Armistead, Colin, et al.
Published: (1994)
by: Armistead, Colin, et al.
Published: (1994)
Marketing 1 por 1: cada cliente es un mercado
by: Gilmore, James H, et al.
Published: (2000)
by: Gilmore, James H, et al.
Published: (2000)
La satisfacción total del cliente: la estrategia de 25 compañías europeas líderes en calidad de servicio
by: Horovitz, Jacques, et al.
Published: (1992)
by: Horovitz, Jacques, et al.
Published: (1992)
Servicio al cliente interno: cómo solucionar la crisis de liderazgo en la gerencia intermedia
by: Albrecht, Karl
Published: (1992)
by: Albrecht, Karl
Published: (1992)
El desarrollo de productos en Toyota: Por qué su sistema es cuatro veces más eficaz y cómo puede implementarlo en su empresa
by: Kennedy, Michael N
Published: (2007)
by: Kennedy, Michael N
Published: (2007)
Calidad en el servicio a los clientes: cómo compiten las grandes compañías americanas en la revolución del servicio al cliente y cómo podemos hacerlo todos
by: Denton, Keith
Published: (1991)
by: Denton, Keith
Published: (1991)
Cómo conservar clientes con un buen servicio
by: Tschohl, John
Published: (2007)
by: Tschohl, John
Published: (2007)
Ingeniería de servicios: para crear clientes satisfechos y lograr ventajas competitivas sustanciales y sostenibles
by: Picazo Manríquez, Luis Rubén, et al.
Published: (1992)
by: Picazo Manríquez, Luis Rubén, et al.
Published: (1992)
La busqueda de la calidad en los servicios
by: Rosander, A.C
Published: (1992)
by: Rosander, A.C
Published: (1992)
Los siete secretos del servicio al cliente
by: Horovitz, Jacques
Published: (2000)
by: Horovitz, Jacques
Published: (2000)
Secrets of customer relationship management: it's all about how you make them feel
by: Barnes, James G
Published: (2001)
by: Barnes, James G
Published: (2001)
Similar Items
-
Marketing y clientes: cómo conseguirlos retenerlos y crecer con su recomendación
by: Ascher, Mario
Published: (2012) -
Marketing de servicios: conceptos y estrategias
by: Cobra, Marcos Henrique Nogueira, et al.
Published: (1991) -
Marketing de servicios: conceptos y estrategias
by: Cobra, Marcos Henrique Nogueira
Published: (1992) -
Principios de marketing
by: Kotler, Philip, et al.
Published: (2008) -
Marketing
by: Kotler, Philip, et al.
Published: (2004)