Cita APA (7th ed.)

Kotler, P. (1981). Mercadotecnia. Prentice-Hall Internacional.

Cita Chicago (17th ed.)

Kotler, Philip. Mercadotecnia. Englewood Cliffs: Prentice-Hall Internacional, 1981.

Cita MLA (9th ed.)

Kotler, Philip. Mercadotecnia. Prentice-Hall Internacional, 1981.