APA (7th ed.) Citation

Kotler, P. (1981). Mercadotecnia. Prentice-Hall Internacional.

Chicago Style (17th ed.) Citation

Kotler, Philip. Mercadotecnia. Englewood Cliffs: Prentice-Hall Internacional, 1981.

MLA (9th ed.) Citation

Kotler, Philip. Mercadotecnia. Prentice-Hall Internacional, 1981.