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Administración de marketing: estrategias y programas

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Bibliographic Details
Main Authors: Guiltinan, Joseph P (Author), Paul, Gordon W (Author)
Format: Book
Language:Spanish
Published: Bogotá McGraw-Hill 1994
Subjects:
Marketing
Administración de empresas
Comercio
Mercados
Publicidad
Técnicas de venta
Investigación de mercado
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