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Mercadotecnia social: estrateg...
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Mercadotecnia social: estrategias para cambiar el comportamiento público
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Bibliographic Details
Main Authors:
Kotler, Philip
(Author)
,
Roberto, Eduardo L
(Author)
Format:
Book
Language:
Spanish
Published:
Ciudad de México
Diana
1992
Subjects:
Cambio social
Desarrollo económico y social
SOCIEDAD CAMBIANTE
Sociología del cambio
Conflicto social
Procesos sociales
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