Rapp, S., & Collins, T. L. (1993). Maximarketing. McGraw-Hill.
Cita Chicago (17th ed.)Rapp, Stan, i Thomas L. Collins. Maximarketing. Madrid: McGraw-Hill, 1993.
Cita MLA (9th ed.)Rapp, Stan, i Thomas L. Collins. Maximarketing. McGraw-Hill, 1993.
Atenció: Aquestes cites poden no estar 100% correctes.