Marketing de servicios: conceptos y estrategias
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | spansk |
| Udgivet: |
Ciudad de México, México:
McGraw-Hill,
1992.
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| 040 | |c Pontificia Universidad Católica de Valparaíso | ||
| 082 | 0 | 4 | |a 658.8 COB 1992 |2 21 |
| 100 | 0 | |a Cobra, Marcos Henrique Nogueira |e autor |9 351554 | |
| 245 | 1 | 0 | |a Marketing de servicios: conceptos y estrategias |
| 260 | |a Ciudad de México, México: |b McGraw-Hill, |c 1992. | ||
| 300 | |a 279 páginas. | ||
| 583 | |a last modification |c 19951219 00:00:00 |k Rodrigo Vera | ||
| 650 | 0 | |a Marketing |9 259324 | |
| 650 | 0 | |a Segmentación del mercado |9 886570 | |
| 650 | 0 | |a Servicio al cliente |9 320800 | |
| 650 | 0 | |a Comunicación empresarial |9 534022 | |
| 650 | 0 | |a Planificación estratégica |9 259735 | |
| 700 | 0 | |a Zwarg, Flavio Arnaldo |e autor |9 351555 | |
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