APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D. (1993). Marketing (11a. ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Marketing. 11a. ed. Madrid: Irwin, 1993.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Marketing. 11a. ed. Irwin, 1993.