APA (7th ed.) Citation

Stanton, W. J., Etzel, M. J., & Walker, B. J. (1996). Fundamentos de marketing (6a. ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Stanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentos De Marketing. 6a. ed. Ciudad de México: McGraw Hill, 1996.

MLA (9th ed.) Citation

Stanton, William J., et al. Fundamentos De Marketing. 6a. ed. McGraw Hill, 1996.