Czinkota, M. R., & Ronkainen, I. A. (1996). Marketing international. McGraw Hill Interamericana.
Chicago Style (17th ed.) CitationCzinkota, Michael R., and Ilkka A. Ronkainen. Marketing International. Ciudad de México: McGraw Hill Interamericana, 1996.
MLA (9th ed.) CitationCzinkota, Michael R., and Ilkka A. Ronkainen. Marketing International. McGraw Hill Interamericana, 1996.
Warning: These citations may not always be 100% accurate.