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Marketing: conceptos y estrategias

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Bibliographic Details
Main Authors:	Pride, William M (Author), Ferrell, O. C (Author)
Format:	Book
Language:	Spanish
Published:	Ciudad de México McGraw-Hill 1997
Edition:	9a. ed
Subjects:	Marketing estratégico Responsabilidad social Sistemas de información Consumidores Publicidad Precios Análisis financiero CALIDAD EN EL SERVICIO
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