Dirección de mercadotecnia: análisis, planeación, implementación y control
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | espanhol |
| Publicado em: |
Ciudad de México
Prentice Hall
1996
|
| Edição: | 2a. ed |
| Assuntos: | |
| Tags: |
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MARC
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| 100 | |a Kotler, Philip |e author |9 578348 | ||
| 245 | 1 | 0 | |a Dirección de mercadotecnia: análisis, planeación, implementación y control |
| 250 | |a 2a. ed | ||
| 300 | |a 800 p | ||
| 942 | |c BK | ||
| 945 | |d 19970808 00:00:00 |a jquezada | ||
| 260 | |a Ciudad de México |b Prentice Hall |c 1996 | ||
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