rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Dirección de mercadotecnia: análisis, planeación, implementación y control
  name:
    name part: Kotler, Philip
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: MX
    place:
      place term: Ciudad de México
    publisher: Prentice Hall
    date issued: 1996
    edition: 2a. ed
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 800 p
  note: De la 8a.ed en inglés
  note: last modification 20170523 03:58:40 Rodrigo Vera
  subject:
    topic: Mercados
  subject:
    topic: Competencia económica
  subject:
    topic: Comercialización
  subject:
    topic: Comercio
  subject:
    topic: Investigación de mercado
  subject:
    topic: Técnicas de venta
  classification: 658.8 KOT
  identifier: 9688806765
  record info:
    record creation date: 970808
    record identifier: UCS4586