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Publicidad: principios y prácticas

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Bibliographic Details
Main Authors:	Wells, William (Author), Burnett, John J (Author), Moriarty, Sandra (Author)
Format:	Book
Language:	Spanish
Published:	Ciudad de México Prentice-Hall Hispanoamericana 1996
Edition:	3a. ed
Subjects:	Publicidad Consumidores MERCADOTECINA Agencias de publicidad Planificación estratégica Promoción de ventas
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