Cita APA (7th ed.)

Boyd, H. W., Gibson, D. M., Iffland, C. P., & Tavis, L. A. (1967). Casos en marketing. Addison-Wesley.

Cita Chicago (17th ed.)

Boyd, Harper W., Donald M. Gibson, Charles P. Iffland, i Lee A. Tavis. Casos En Marketing. Palo Alto: Addison-Wesley, 1967.

Cita MLA (9th ed.)

Boyd, Harper W., et al. Casos En Marketing. Addison-Wesley, 1967.