APA (7th ed.) Citation

Boyd, H. W., Gibson, D. M., Iffland, C. P., & Tavis, L. A. (1967). Casos en marketing. Addison-Wesley.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Donald M. Gibson, Charles P. Iffland, and Lee A. Tavis. Casos En Marketing. Palo Alto: Addison-Wesley, 1967.

MLA (9th ed.) Citation

Boyd, Harper W., et al. Casos En Marketing. Addison-Wesley, 1967.