Cita APA (7th ed.)

Kotler, P. (1967). Marketing management: Analysis, planning and control. Prentice-Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning and Control. Englewood Cliffs: Prentice-Hall, 1967.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning and Control. Prentice-Hall, 1967.