Citazione Stile APA (7a Edizione)

Kotler, P. (1967). Marketing management: Analysis, planning and control. Prentice-Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Marketing Management: Analysis, Planning and Control. Englewood Cliffs: Prentice-Hall, 1967.

Citatione MLA (9a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning and Control. Prentice-Hall, 1967.