APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. L. (1977). Marketing research: Text and cases (4a. ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. 4a. ed. Homewood: Richard D. Irwin, 1977.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research: Text and Cases. 4a. ed. Richard D. Irwin, 1977.