Cita APA (7th ed.)

Buskirk, R. H. (1970). Principles of marketing: The management view (3a. ed.). Holt, Reinhart and Winston.

Cita Chicago (17th ed.)

Buskirk, Richard H. Principles of Marketing: The Management View. 3a. ed. Nueva York: Holt, Reinhart and Winston, 1970.

Cita MLA (9th ed.)

Buskirk, Richard H. Principles of Marketing: The Management View. 3a. ed. Holt, Reinhart and Winston, 1970.