APA (7th ed.) Citation

Buskirk, R. H. (1970). Principles of marketing: The management view (3a. ed.). Holt, Reinhart and Winston.

Chicago Style (17th ed.) Citation

Buskirk, Richard H. Principles of Marketing: The Management View. 3a. ed. Nueva York: Holt, Reinhart and Winston, 1970.

MLA (9th ed.) Citation

Buskirk, Richard H. Principles of Marketing: The Management View. 3a. ed. Holt, Reinhart and Winston, 1970.