Cita APA (7a ed.)

Kotler, P. (1980). Principles of marketing. Prentice-Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Principles of Marketing. Englewood Cliffs: Prentice-Hall, 1980.

Cita MLA (9a ed.)

Kotler, Philip. Principles of Marketing. Prentice-Hall, 1980.