APA-viite (7. p.)

Kotler, P. (1980). Principles of marketing. Prentice-Hall.

Chicago-viite (17. p.)

Kotler, Philip. Principles of Marketing. Englewood Cliffs: Prentice-Hall, 1980.

MLA-viite (9. p.)

Kotler, Philip. Principles of Marketing. Prentice-Hall, 1980.