Kotler, P. (1980). Principles of marketing. Prentice-Hall.
Chicagoスタイル(17版)引用形式Kotler, Philip. Principles of Marketing. Englewood Cliffs: Prentice-Hall, 1980.
MLA(9版)引用形式Kotler, Philip. Principles of Marketing. Prentice-Hall, 1980.
警告: この引用は必ずしも正確ではありません.