Cita APA (7a ed.)

Howard, J. A., & Ostlund, L. E. (1973). Buyer behavior: Theoretical and empirical foundations. Alfred A. Knopf.

Cita Chicago Style (17a ed.)

Howard, John A., y Lyman E. Ostlund. Buyer Behavior: Theoretical and Empirical Foundations. Nueva York: Alfred A. Knopf, 1973.

Cita MLA (9a ed.)

Howard, John A., y Lyman E. Ostlund. Buyer Behavior: Theoretical and Empirical Foundations. Alfred A. Knopf, 1973.