Howard, J. A., & Ostlund, L. E. (1973). Buyer behavior: Theoretical and empirical foundations. Alfred A. Knopf.
Chicago-čujuhus (17. p.)Howard, John A., juo Lyman E. Ostlund. Buyer Behavior: Theoretical and Empirical Foundations. Nueva York: Alfred A. Knopf, 1973.
MLA-čujuhus (9. p.)Howard, John A., juo Lyman E. Ostlund. Buyer Behavior: Theoretical and Empirical Foundations. Alfred A. Knopf, 1973.
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