Cita APA (7th ed.)

Newman, J. W. (1966). On knowing the consumer. John Wiley & Sons.

Cita Chicago (17th ed.)

Newman, Joseph W. On Knowing the Consumer. Nueva York: John Wiley & Sons, 1966.

Cita MLA (9th ed.)

Newman, Joseph W. On Knowing the Consumer. John Wiley & Sons, 1966.