Cita APA (7th ed.)

Zollo, B. (1967). The dollars and sence of public relations. McGraw-Hill.

Cita Chicago (17th ed.)

Zollo, Burt. The Dollars and Sence of Public Relations. Nueva York: McGraw-Hill, 1967.

Cita MLA (9th ed.)

Zollo, Burt. The Dollars and Sence of Public Relations. McGraw-Hill, 1967.