APA (7th ed.) Citation

Zollo, B. (1967). The dollars and sence of public relations. McGraw-Hill.

Chicago Style (17th ed.) Citation

Zollo, Burt. The Dollars and Sence of Public Relations. Nueva York: McGraw-Hill, 1967.

MLA (9th ed.) Citation

Zollo, Burt. The Dollars and Sence of Public Relations. McGraw-Hill, 1967.