rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Estrategia y acción en publicidad
  name:
    name part: Israel R., Alberto
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: CL
    place:
      place term: Santiago
    publisher: IDB Consultores de Publicidad y Comunicación
    date issued: 1982
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 220 p
  note: last modification 19980709 00:00:00 Rodrigo Vera
  subject:
    topic: Publicidad
  subject:
    topic: Marketing
  subject:
    topic: PLANIFICACION Y CONTROL
  subject:
    topic: ESTRATEGIAS
  subject:
    topic: Planificación estratégica
  subject:
    topic: Motivación
  subject:
    topic: Creatividad
  subject:
    topic: Administración de empresas
  classification: 659.111 ISR
  record info:
    record creation date: 980709
    record identifier: UCQ1065