APA (7th ed.) Citation

Brown, F. E. (1980). Marketing research: A structure for decision making. Addison-Wesley.

Chicago Style (17th ed.) Citation

Brown, F. E. Marketing Research: A Structure for Decision Making. Reading: Addison-Wesley, 1980.

MLA (9th ed.) Citation

Brown, F. E. Marketing Research: A Structure for Decision Making. Addison-Wesley, 1980.