APA (7th ed.) Citation

Bursk, E. C., & Greyser, S. A. (1975). Cases in marketing management (2a. ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Bursk, Edward C., and Stephen A. Greyser. Cases in Marketing Management. 2a. ed. Englewood Cliffs: Prentice-Hall, 1975.

MLA (9th ed.) Citation

Bursk, Edward C., and Stephen A. Greyser. Cases in Marketing Management. 2a. ed. Prentice-Hall, 1975.