Cita APA (7th ed.)

Bursk, E. C., & Greyser, S. A. (1975). Cases in marketing management (2a. ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Bursk, Edward C., i Stephen A. Greyser. Cases in Marketing Management. 2a. ed. Englewood Cliffs: Prentice-Hall, 1975.

Cita MLA (9th ed.)

Bursk, Edward C., i Stephen A. Greyser. Cases in Marketing Management. 2a. ed. Prentice-Hall, 1975.