Bursk, E. C., & Greyser, S. A. (1968). Advanced cases in marketing management. Prentice-Hall.
Cita Chicago (17th ed.)Bursk, Edward C., i Stephen A. Greyser. Advanced Cases in Marketing Management. Englewood Cliffs: Prentice-Hall, 1968.
Cita MLA (9th ed.)Bursk, Edward C., i Stephen A. Greyser. Advanced Cases in Marketing Management. Prentice-Hall, 1968.
Atenció: Aquestes cites poden no estar 100% correctes.