Aaker, D. A. (1971). Multivariate analysis in marketing: Theory and application. Wadsworth.
Cita Chicago (17th ed.)Aaker, David A. Multivariate Analysis in Marketing: Theory and Application. Belmont: Wadsworth, 1971.
Cita MLA (9th ed.)Aaker, David A. Multivariate Analysis in Marketing: Theory and Application. Wadsworth, 1971.
Atenció: Aquestes cites poden no estar 100% correctes.