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| LEADER |
00000nam a2200000 a 4500 |
| 001 |
UCQ1198 |
| 003 |
CL-VaPUC |
| 008 |
980709e19860400SP |||||||||||||||||spa|d |
| 082 |
0 |
4 |
|a 659.1
|b LOR
|2 21
|
| 100 |
|
|
|a Lorente, Joaquín
|e autor
|9 414877
|
| 245 |
1 |
0 |
|a Casi todo lo que sé de publicidad
|
| 250 |
|
|
|a 2a. ed
|
| 300 |
|
|
|a 255 p
|
| 942 |
|
|
|c BK
|
| 945 |
|
|
|d 19980709 00:00:00
|a cmena
|
| 260 |
|
|
|a Barcelona
|b Folio
|c 1986
|
| 650 |
|
0 |
|a Publicidad
|9 314572
|
| 650 |
|
0 |
|a Personalidad
|9 307255
|
| 650 |
|
0 |
|a Creatividad
|9 310816
|
| 650 |
|
0 |
|a Marketing
|9 259324
|
| 650 |
|
0 |
|a Investigación de mercado
|9 332310
|
| 650 |
|
0 |
|a Medios de comunicación
|9 257206
|
| 650 |
|
7 |
|a COMUNICACION DE MASAS
|2 CL-VaPUC
|9 334823
|
| 650 |
|
0 |
|a Consumidores
|9 315658
|
| 583 |
|
|
|a last modification
|c 19980709 00:00:00
|k Rodrigo Vera
|
| 999 |
|
|
|c 272202
|d 272200
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659_100000000000000_LOR_1986
|7 0
|8 A
|9 307084
|a BIBENE
|b BIBENE
|d 2019-11-20
|i 1437283
|o 659.1 LOR 1986
|p 1437283
|r 2025-01-15
|w 2019-11-20
|y BK
|k ICO
|