Cita APA (7th ed.)

Dunn, S. W. (1964). International handbook of advertising. McGraw-Hill.

Cita Chicago (17th ed.)

Dunn, S. Watson. International Handbook of Advertising. Nueva York: McGraw-Hill, 1964.

Cita MLA (9th ed.)

Dunn, S. Watson. International Handbook of Advertising. McGraw-Hill, 1964.