APA (7th ed.) Citation

Dunn, S. W. (1964). International handbook of advertising. McGraw-Hill.

Chicago Style (17th ed.) Citation

Dunn, S. Watson. International Handbook of Advertising. Nueva York: McGraw-Hill, 1964.

MLA (9th ed.) Citation

Dunn, S. Watson. International Handbook of Advertising. McGraw-Hill, 1964.