Crane, E. (1965). Marketing communications: A behavioral approach to men, messages, and media. John Wiley.
Cita Chicago (17th ed.)Crane, Edgar. Marketing Communications: A Behavioral Approach to Men, Messages, and Media. Nueva York: John Wiley, 1965.
Cita MLA (9th ed.)Crane, Edgar. Marketing Communications: A Behavioral Approach to Men, Messages, and Media. John Wiley, 1965.
Atenció: Aquestes cites poden no estar 100% correctes.